In this Knowledgebase
  • What is the true definition of customer?
  • Factors to consider before buying a product from a company.
  • What do companies do to offer customer service.


Customer service taken many different forms over the years; however, what has not change is what customer service is all about – YOU the customer. You, the customer will always have a say in what companies do to earn industry respect for it directly links to their most vital aspect of their operations which is money.

No business is in operations to lose money, the definition of customer service will be defined by the business model of a company. Thus, the main driving force for customer service will depend on a company’s management vision and goals.

Companies that give customer service have an operating budget that will account for hiring customer service representatives. However, not all companies create a customer service budget for the short, or long-term needs of their company.

To best understand the definition of customer service, the following context should be considered.

  1. Annual Revenue

Companies are in the business to succeed; thus, they have to use revenue and investment money to create a short, mid, and long-term forecast for their business.

  1. Operating Budget

The management of a company will account for all operating expenses which will generally include a portion for fulfilling customer service and support. However, if a company does not have a consistent revenue stream, their customer service budget will be volatile. Thus, if an operating budget is not done right, customer service and satisfaction levels will not be optimal.

  1. Company Size

The overall size of a company may indicate just how many people are behind the scenes working to do customer service and support.

  1. Corporate Goals & Vision

Most companies, small to large will have an internal and public set of goals. For the sake a transparency companies will clearly outline their corporate goal and vision for the world to see. From this customer can draw a reasonable conclusion about what companies will do to not only make a sale but to earn a customer’s long-term trust in a company’s brand.

  1. History of Company

The history of a company can reveal how it handles its current and future customers. To find out about a company’s history, compare its corporate goals and vision with their public record that is available on social media.

  1. Type of Product/Service or Industry

Look at the company’s category on our site, and you will see how simple or sophisticated their service model for support really is. If you’re dealing with a phone or Internet Service Provider (ISP), chances are you may only need to contact the for when technical issues take place which can be once a year. But if you buy a complicated electronic device or home appliance you may need to contact a customer service representative with specialized knowledge.

  1. Product Quality

No matter what part of the world a product is made, a product may need in or out of warranty support as most products are not designed to last for over years. Keep in mind that our North American mindset will draw us to new and innovated ways to live our lives.

  1. Product User-Friendliness

Are you reading an IKIA manual or a complicate user guide that has been translated from an overseas language? The level of detail that North American Companies put into explaining how their product works will result in either a low or high amount of need for customer service support. Companies unfortunately during the development cycle of a product may not put heavy emphasis on writing user-friendly manuals or user guides.

  1. Returning Customers and Referrals

If customers are happy or in need of more product from a company, they will contact a company back for sales and support. At times even when the customer service is not the best, customers are forced to go with a company that meets their essential needs.

  1. Social Media Presence



From a company’s social media presence, you will be able to tell if a company is aligned with the current trend to be on the web to promote and maintain their brand name. Even if a company does not have a heavy presence, at least it can be used to communicate important needs with them in the future as they evolve.

The true definition of customer service set forth by a company offering a product/service and a customer who have a mutual interest in a product or service. Thus, customer service does not begin after a purchase is made – it is almost always initiated when a customer takes notice of a product that may solve an everyday problem. Thus, when a purchase is made, a customer will try to seek support by any available channel of communication that is available to them.

Customer service is an essential business practice that all reputable companies engage before and after a customer buys a product. Thus, as customers we have the freedom to seek information, asks questions, read reviews and more to ensure that we don’t fall victim to a company that only wants to get our money but does not give high priority to giving support.

Use our well-researched business directory to get the latest business contact to the companies that you need customer service and support. Customer service is an industry that has evolved from the inside out; thus you can get a unique perspective because our team is still involved in different level of support in customer service.

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