In this Knowledgebase
  • What is the true definition of customer?
  • Factors to consider before buying a product from a company.
  • What do companies do to offer customer service.


Customer service has taken many different forms over the years; however, what has not changed is what customer service is all about – YOU, the customer. You, the customer, will always have a say in what companies do to earn industry respect, for it directly links to the most vital aspect of their operations: money.

No business is in operation to lose money. The business model of a company will define the definition of customer service. Thus, the main driving force for customer service will depend on a company’s management vision and goals.

Companies that give customer service have an operating budget that will account for hiring customer service representatives. However, not all companies create a customer service budget for their company’s short- or long-term needs.

To best understand the definition of customer service, the following context should be considered.

  1. Annual Revenue

Companies are in the business to succeed; thus, they have to use revenue and investment money to create short-, mid-, and long-term forecasts for their business.

  1. Operating Budget

A company’s management will account for all operating expenses, which will generally include a portion for fulfilling customer service and support. However, if a company does not have a consistent revenue stream, its customer service budget will be volatile. Thus, if an operating budget is not done right, customer service and satisfaction levels will not be optimal.

  1. Company Size

A company’s overall size may indicate just how many people are behind the scenes working to do customer service and support.

  1. Corporate Goals & Vision

Most companies, small to large, will have an internal and public set of goals. For transparency, companies will clearly outline their corporate goal and vision for the world to see. From this, customers can draw a reasonable conclusion about what companies will do to make a sale and earn a customer’s long-term trust in a company’s brand.

  1. History of Company

The history of a company can reveal how it handles its current and future customers. To learn about a company’s history, compare its corporate goals and vision with its public record on social media.

  1. Type of Product/Service or Industry

Look at the company’s category on our site, and you will see how simple or sophisticated their service model for support is. If you’re dealing with a phone or Internet Service Provider (ISP), chances are you may only need to contact them when technical issues occur, which can be once a year. But if you buy a complicated electronic device or home appliance, you may need to contact a customer service representative with specialized knowledge.

  1. Product Quality

No matter what part of the world a product is made in, a product may need in or out-of-warranty support as most products are not designed to last for over the years. Remember that our North American mindset will draw us to new and innovative ways to live our lives.

  1. Product User-Friendliness

Are you reading an IKIA manual or a complicated user guide that has been translated from an overseas language? The level of detail that North American Companies put into explaining how their products work will result in either a low or high need for customer service support. Unfortunately, companies may not emphasize writing user-friendly manuals or user guides during product development.

  1. Returning Customers and Referrals

If customers are happy or need more products from a company, they will contact the company for sales and support. Sometimes, even when the customer service is not the best, customers are forced to go with a company that meets their essential needs.

  1. Social Media Presence

From a company’s social media presence, you can tell if a company is aligned with the current trend to be on the web to promote and maintain its brand name. Even if a company does not have a heavy presence, at least it can be used to communicate essential needs with them in the future as they evolve.


The true definition of customer service is set forth by a company offering a product/service and a customer with a mutual interest in a product or service. Thus, customer service does not begin after a purchase is made – it is almost always initiated when a customer notices a product that may solve an everyday problem. Thus, when a purchase is made, a customer will seek support by any available communication channel.

Customer service is an essential business practice that all reputable companies engage in before and after a customer buys a product. Thus, as customers, we have the freedom to seek information, ask questions, read reviews and more to ensure that we don’t fall victim to a company that only wants to get our money but does not prioritize giving support.

Use our well-researched business directory to get the latest business contact information for the companies you need for customer service and support. Customer service is an industry that has evolved from the inside out; thus, you can get a unique perspective because our team is still involved in different levels of support in customer service.


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