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What is Artificial Intelligence in Customer Service 

  • How is AI used in customer service
  • Will AI fully take over the companies deliver service & support


Artificial Intelligence (AI), Machine Learning, Neural Science, and Neural Linguistic Programming are no longer dreams for pioneers and inventors.

In today’s society we are living in the age that enables companies to delegate repetitive mundane tasks to an AI. The idea of AI has been around since the 50s with all the contributions by Alan Turing, John McCarthy, Marvin Minsky, Allen Newell, and Herbert A. Simon that spearheaded the growth of computing for the world. Fast forward to our day and age, AI-based customer service is already at work. How is AI-based customer service affecting the way we get access to service and support? Here’s a glimpse into how the world is changing around the use of AI technology.


What is AI?

AI is an area of computer science, and is linked to the creation intelligent machines or programs. AI can react and behave just like a real human being. It possesses the ability to perception, speech and sound recognition, and decision-making capabilities. This was something that in the past was only believed to be a part of science fiction. However, now not only can AI match certain human brain functions, it can surpass them. Thus, AI technology can take many different from, and can at times be completely undetected by human customers in the world of customer service.

What is the use of AI?

AI creators, designers and programmers use this technology to eliminate error and boost overall productivity. The natural affect of this is that humans will have to do less and less of the repetitive tasks in their workday. In fields that require high-level of accuracy and attention, AI brings forth capabilities that assure quality that was previously not humanly possible. The ultimate goal of the use of AI is to have partial and full integration into the workforce.

How exactly is AI being used in the world of customer service?


Chatbot are usually embedded in the contact or home page of a website. As customers we may see them with robot-like appearance. Other times they will have the picture of a human when it’s in fact an AI mimicking human-based support.

Phone Triage System

When you call a company for support, what sounds like a real human is just an AI program. You can interact with it, to be directed to a live agent or just get general information. Companies, especially financial institutions use this system to lower the amount of contacts their call centers receive. This AI technology saves companies time, and CSR resources which saves money. When you call a company expect for your initial interactions to be handled by this company.

Voice Recognition for banking

Imagine calling your bank and not having to go through their verification process? This has been a reality for a while, but it’s not expanding. Instead providing the answers to your security questions you can just use your voice. This reduces tension and can enhance security for customers who need to do their banking over the phone.

Service Tickets

AI can now receive service tickets that customers send in. When the AI analyzes the ticket, it can distribute it to different available agents or departments with pinpoint accuracy. However, this may take some time for the AI to be calibrated to distribute service tickets correctly.

Forecasting Workforce Management Tools

Contact and call centers use AI that has direct access to data for incoming contacts. What this type of AI does is that it provides supervisors and managers with insight for their incoming call traffic. Even CSRs may not be aware of this tool’s existence. This AI will also build forecasting models for the future to ensure that a contact or call center is prepared to receive incoming contacts.

Will AI truly be in the future of customer service?

The way that AI impacts customer service delivery will change with time. Thus, as customers we have to understand that companies will use AI to be more efficient and strategic. When we call companies that use AI therefore, we can be assured that a considerable amount of time has been put to refining the technology. This is generally a good sign that a company is committed to delivering great customer service.

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