Types of CSRs

In this Knowledgebase

Overview of who you interact with regarding your customer needs

Breakdown of what a CSR truly brings their employer


Customer service is a broad industry that employs people from all walks of life. Who exactly is behind the support line offering phone, chat, email, and social media support?

Here’s a general overview of what you can expect for when you reach a Customer Service Representative (CSR).

CSR Levels

Artificial Intelligence (AI) Agent When you contact a company you may not be interacting with a real human, it will be an AI programed and trained to give you basic support.

Newbie

Will have less than 6 months of experience

Intermediate

Has been with the company at least 1-2 years

Subject Matter Expert (SME) or Senior Agent

They have been with the company at least 2 years and have outstanding product knowledge and usually excellent customer service skills

Trainer

This is a SME that has demonstrated that they have all around outstanding skills all CSRs should have, and for this they have the opportunity to train newcomers

Supervisor

This individual is tasked with supervising all operations and will handle most escalations.

Manager

Very rarely takes calls but focuses on taking care of all short, mid, and long-term planning of the contact center.

Customer Service Skill

Natural

Some people have the skill of being able to connect with absolutely anyone they come across in any channel of communication. These individuals will have the ability to demonstrate empathy, care and support because it’s within their nature to be service-oriented.

Acquired

These individuals may be introverted, shy, or new to the customer service trade, and for this reason have to work hard to sound caring and empathic to their customer’s need. However, they are service-oriented because above all, they wish to serve their company and their customers well. These individuals will have the vision to grow in or outside the organization so they will generally work hard to achieve their personal and professional goals.

No natural skill but still functional  

Certain CSR really do try to please their customers, and they will serve their customer’s needs but will not sound natural. In fact, they may sound like they are not fully engaged but their voice may not communicate friendliness of the desire to help but they do.

No natural skill and may struggle to communicate

Some individuals may not have the capacity to thieve in a fast-paced, and evolving customer service environment.  As a customer when you talk to them, they will sound lost, confused because they may not know they need to do to begin to support their customer. These CSRs wi

Years of Experience

The average length of a CSR’s tenure is roughly 2 to 3 year

Thus, most CSRs will have less than 5 year of experience so they will usually have intermediate knowledge of their trade.

Location

Local – A Company’s CSR works in close proximity or in the same building as the company who employs them.

Remote – This is someone who is generally in the same city as their company,

Outsourced – When companies need to save money on paying North American wages, they will outsource to mainly India, Philippines, or South America.

Language

  • Native English Speaker
  • Bilingual+

Age Group

  • Most CSRs will be between 18 to 35 years of age
  • Second biggest age work will be 35 to 50 years of age
  • Minority will be people in their 50s
  • Smallest minority of CSRs consist of individuals who near-retirement or past retirement age

Proficiency with Technology

CSRs who do not work with technology will have the following range of tech knowledge:

  • Most CSRs have basic proficiency with Microsoft Word and Excel and Windows
  • Minority will have intermediate knowledge of Microsoft Office, and other software
  • Smallest minority will have expert-level of Microsoft Office, Windows and other software

Number of Customers Served Per Day

  • 40 to 70 customers on average
  • 70 to 120 for contacts that are easy

Number of Escalations Handled Per Day

  • 1 to 3 on average

Company Tenure

  • The average tenure of a CSR is 2 to 3 years across most industries

The Outcome of a company being Customer-Centric

When a company is fully committed to customer service, they will do their best to hire, train and grow individuals who want to excel at serving the needs of their customers. Thus, as customers we can look for CSRs being focused in achieving the following when we interact with them over the phone, email, chat or social media.

  • Ability to establish rapport with customers
  • Active Listening
  • Detail-oriented
  • First Contact-Minded
  • Empathetic
  • Teamwork to achieve company or department goals
  • Solution-minded

 

 

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